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Sheryl Sandberg of Facebook, Staying on Message

Sheryl Sandberg, Facebook’s No. 2 executive, considers herself a role model for women. But her call isn’t simply about mentoring and empowering; it’s also a business strategy.

Slipstream: Employers and Brands Use Gaming to Gauge Engagement

More companies are turning to gamification — offering games that let their customers win points for certain activities — as a way to build both loyalty and a trove of data.

Digital Domain: On HealthTap, Advice for You and Points for Doctors

On HealthTap, an interactive Web site, users can ask for medical advice, and doctors can gain whimsical “awards” for their answers.

In Silicon Valley, Socks Make the Tech Entrepreneur

In Silicon Valley, wearing flashy socks is more than an expression of your personality. It signals that you are part of the in crowd.

It’s Not Me, It’s You: How to End a Friendship

Thanks to Facebook, the concept of “defriending” has become part of the online culture. But in the real world, breaking up is a lot more difficult.

They’re Famous! (On the Internet): Mike O’Brien Would Like to Kiss You

Get to know the host of “7 Minutes in Heaven.”